Did you know that mobile devices accounted for more than half of website traffic worldwide this year? That’s right. More than half of the population used their phones to explore a website. 


You may be wondering, “what’s this information have to do with me?” If you have a website or are about to hire a website designer to develop your website, it has everything to do with you.


Having a website that your user feels comfortable interacting with is essential to your website’s success. This comfort all comes down to talking with your website designer about responsive design. 


So, what is responsive design? 


Responsive design, sometimes confused with mobile-friendly design, is a concept for building websites that change based on a user’s screen size. 


For example, one individual may explore your website on a desktop while another user looks at your website on an iPhone 7. Responsive-design will show your website that the desktop-user is seeing to the mobile user without their experience being disrupted due to a smaller screen. 


While this benefit might seem like the holy grail, there are more reasons why choosing a responsive design is in your best interest. 


And, why is it essential to design with mobile in mind?  


  • Google Indexing Relies on Mobile-First Indexing


Google announced that it would be using a mobile-first indexing policy. This means that rather than indexing desktop pages, Google now favors mobile-friendly website pages and will index and use those pages first. In 2019, mobile-first indexing was enabled for new websites, including those that were newly built or not crawled by Google before. 


Even today, rather than opt for a responsive design, many companies (even large companies) still choose to have one website built for a desktop and another for mobile. This type of thinking only leads to long-term stress. 


  • Responsive Design Promotes an Increase in Traffic


With mobile-first indexing and search engine optimization, your website may rank on search engines favorably. For those that don’t know, search engine optimization is the concept that leverages the placement of keywords on a website to drive traffic from search engines back to the specific page with the keyword. With a website built with responsive design and premier keywords, your website has an increased chance of being seen first. We all know that being seen first is crucial to driving traffic, and ultimately consumers, back to your website. 


  • You’ll Experience a Decrease in Website and Content Management.


As I mentioned previously, many companies, even today, have built two websites–one website for desktop and one for mobile devices. Honestly, that’s A LOT of work, not just when building the site but also for long-term management. 


With one website, optimized for responsive design, you will only have one website to manage in the way of website management tasks and content development. Meaning, you’ll get more of your time back to do what matters most….serve your customers. 


What will you choose–a website that invites consumers to stay awhile or one that drives them away due to frustration? 


Know what all goes into a successful website can be challenging. There are SO MANY aspects to a good website and its performance. 


If you’ve already got your responsive website up and running, don’t forget to check out my guide, 9 Tips for a Perfect Lead Generating Website.


Feel free to let me know if you have any questions.