Stuck for ideas about what to post? It can be hard to sit down and stare at a blank screen. I used to feel the same way. The good news is, as a web designer, you’ve got more things to create great LinkedIn content than you may realize 🙂.
Web design is a visual art. Use your strengths to your advantages. LinkedIn allows users to post different kinds of content.
Writing may appear to hold a monopoly on success on LinkedIn. Thank goodness it’s not the case! But visual content captures your audience’s attention quicker.
According to OnPassive, “93% of all communication is non-verbal.” I also found website users enjoy seeing different types of content. Why should it be any different for your LinkedIn content strategy?
You can still create killer content to boost your brand when you’re creating your own posts.
In this article, I will share five kinds of posts website designers will be able to use without needing fabulous writing talent.
Videos or Pictures of Work in Progress
The journey that you took in order to get your clients results is just as important as the results themselves. Post a video or picture of your progress (and process). People enjoy learning how to do something new. Sharing your design process helps position yourself as a subject matter expert.
Examples of ‘work in progress’ posts include mood boards, fast view of sketching work, or step-by-step directions of your technical process.
While ‘work in progress’ posts give your audience a snapshot before your work is complete, case studies showcase your approach to a customer’s problem.
Use case studies to detail your client’s problem and explain how you solved the problem. Case studies display your skills and tie them back to results for your customers.
How did you handle the initial customer question or concern? How did you satisfy and exceed customer expectations? How successful are you at increasing sales?
Sharing a case study about a real business interaction will help answer similar questions prospective clients may have.
Tips Using Your Expertise
Best practices resonate with almost everyone. You don’t have to be a ‘J.K. Rowling’ to write golden nuggets of information that others in your industry could benefit from.
Don’t overthink it.
The best ‘best practices’ are simple and easy to implement. Providing my customers with helpful tips to improve their websites ultimately leads to a better connection with my audience.
Here are examples of some simple web design tips I’ve created posts out of and shared with my audience on LinkedIn:
- The importance of including follow and social media buttons
- How to create mobile-friendly web content
- How to utilize whitespace
- How to create calls-to-action
People have confidence in the people they trust. Employers ask for references for job applications.
Why not reverse engineer this for your own freelance or self-employed work?
ProTip: follow the steps below to use LinkedIn Recommendations as a valuable bank of testimonials.
- Ask a satisfied client to write a recommendation (a neat feature on LinkedIn!)
- Copy and paste or screenshot your testimonial.
- Hit publish. It’s truly that simple.
I have personally hired someone from a testimonial that they’ve posted, so I know that this is effective!
Your Past Work
This one is obvious, right? You are an expert in your work, and you do it incredibly well, so why wouldn’t you want to show it off?
Write about a finished webpage you’re proud of or found challenging to design. Sharing your completed work builds your brand and credibility. People love seeing examples of your past products and services.
These types of posts make a customer’s decision to work with you a no-brainer!
So there you have it–five simple types of content you can cook up quickly
You’re a visual artist so don’t be afraid to flaunt your work or customer testimonials on this platform (you’re awesome now you need to let others know 🙂).
Create the best experience for your audience and clientbase. Visual content resonates with most people because we think in images. Add pictures or videos to LinkedIn posts to showcase your versatility.
I hope you found these tips helpful! For bonus content, grab my five tips to leverage LinkedIn at value.creativemarketingengine.com.
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